Holiday Lettings, one of the UK's largest independent holiday home website, has been acquired by major travel website TripAdvisor, it has been announced today.
The acquisition demonstrates TripAdvisor's continued expansion into the holiday home marketplace, following the launch of a holiday home rentals section on TripAdvisor's website last year
Holidaylettings.co.uk insists that it will continue to be operated as an independent site, but terms of the acquisition have not been disclosed.
Including holidaylettings.co.uk, TripAdvisor Media Group now includes 17 popular travel brands and reportedly attracts almost 46 million unique monthly visitors.
“Our acquisition of Holiday Lettings significantly enhances the choice of fantastic holiday homes available to the TripAdvisor community, particularly within Europe. It will also enable travellers to benefit from a wealth of destination information from fellow travellers to help them plan their perfect trip,” said Steve Kaufer, founder and CEO of TripAdvisor.
“The combination of our holiday home marketing expertise with TripAdvisor's leadership in the travel community is a natural fit certain to benefit both holiday home owners and those looking for a great hotel alternative,” said Ross Elder, co-founder and managing director of holidaylettings.co.uk. “We are delighted to have the support of TripAdvisor and are excited to enhance our offering to our customers.